The Leading Properties of the World

My role: Senior Product Designer.

Team: Project Manager, Client.

Tools: Figma, Redmine.

Year: 2022.

1. Background

The Leading Properties of the World is a Swiss company specializing in real estate marketing and transparent division of agency commissions. The company's areas of activity include digital real estate marketing, real estate referral marketing, guaranteed commission division, and support for real estate purchase and rental transactions.

Leadingproperties.com is an online service for real estate advertising and attracting new clients. The main functionality of the site consists of creating real estate collections by parsing data from other sites (such as Avito, Booking, Airbnb, and others). Collections can be shared with clients using short links, such as https://lpwl.me/s/3976a5.

2. Target Audience

The service is regularly used by B2B segment representatives: realtors and real estate agencies, travel agencies, immigration agents, lawyers, attorneys, consultants, personal assistants — they make up 98% of the target audience. The remaining 2% are proactive users and property owners who recommend collections to their friends and acquaintances.

3. Problem

The client has a business idea but no ready MVP to test it and develop the business.

4. Solution

A service needs to be developed that provides tools for working with real estate collections for a multilingual audience.

5. Prototype

The prototyping process went through four iterations, during which we received feedback from the client and gradually improved the service structure.

6. Service Role Model

Guest (unauthorized user): — Can create only one collection per week during their user session; — Has several limitations when creating a collection.

Authorized user (without a paid account): — Can create only one collection per week; — Can edit the collection from the personal account and set some settings unavailable to the unauthorized user (Guest); — Can edit the profile (author's card) from the personal account.

Authorized user (with a paid account): — Can create an unlimited number of collections; — Can use the full functionality when creating and editing collections; — Can edit the profile (author's card) from the personal account.

Authorized user with a corporate plan (main employee): — Can create an unlimited number of collections that will belong to the company; — Can use the full functionality when creating and editing collections; — Can edit the company profile (company card) from the personal account; — Can add and remove company employees.

Authorized user with a corporate plan (added employee): — Can create an unlimited number of collections that will belong to the company; — Can use the full functionality when creating and editing collections; — Cannot edit the company profile (company card) from the personal account; — Cannot add and remove company employees.

7. Design

The main page of the service is the landing page. It showcases the capabilities and advantages of the service to attract site visitors and convert them into active users.

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