HowMuchTravel

My role: Senior Product Designer.

Team: Product Manager, QA, Backend, and Frontend Developers.

Tools: Figma, Confluence, Jira.

Year: 2022.

1. Background

HowMuchTravel is a service for travelers that helps to save time on trip planning. The app uses BigData to estimate the trip budget, recommend interesting places, and give cashback from partner sites.

The service is designed for independent travelers who travel by car or plane in the US more than 4 times a year, as well as for those who use planes for international trips more than 4 times a year. Families with children who travel domestically and internationally and want to plan their trips in advance (2-3 times a year) will also find the app useful.

howmuchtravel.com

2. Problem

Planning budgets and routes takes from 7 to 14 days. 70% of travelers have to travel on a tight budget.

3. Solution

The app uses neural networks to help calculate the travel budget.

4. Business Model

1. In-app purchases. During the service test, users get 2 free calculations. After that, they can buy additional calculations for $2.99 each or get unlimited calculations with a monthly subscription for $49.

2. VIP offers. A 15% commission is charged for each paid service (booking manager services and personalized travel plan preparation).

3. Earning a 5-15% commission from partner bookings as affiliates.

4. B2B cooperation with travel companies.

5. Design

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